NHMRC Centre of Research Excellence in Stillbirth
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Illustrative storytelling that connects parents of stillbirth with an online grief and loss support course (concept stage only)
In 2020 were approached to create a series of illustrative concept styles for a 220 page online mental health support and bereavement course to guide parents who had experienced stillbirth through their grief and the journey onwards. The concept behind the course was to provide a quick and easy-to-understand visual method of content delivery (very similar to a comic book). It was crucial that the characters we depicted create an immediate connection with the parents. Our approach focussed heavily on facial expression and body position. We presented several concepts from a simpler direction to one with more background and design detail. As a non-profit initiative budgets were aligned to move forward with one of the directions we presented, however the outbreak of COVID-19 in 2020 meant that budgets through The University of Queensland were reallocated to crucial COVID-19 research.
Identity
Strategy
Creating deep and personal connections with audiences is always our primary goal. This could not be more relevant than in the illustrative development of support graphics for this stillbirth support course. Our team was provided with copy for 8 support slides (part of a 220 page course) and asked to design complimentary graphics for the background of each slide. Our client would then use their software to overlay the course narrative and speech bubbles, therefore positioning of content needed to take this into consideration. We produced two different styles that gave our client a sliding budget range while still meeting the objective of creating emotional connections with parents taking the course. The creative development was very well received by the client, however budgets for this initiative were reallocated to COVID research.