Strategy

Moving the needle between survival and success is no easy feat for most companies. Your brand strategy is the backbone of your organization and a long-term road map (with regular pit-stops) designed to achieve specific goals.

We help you deeply understand your business and better define and evaluate your brand essence and presence. For us, it’s not just about cracking the next campaign, it’s about a strategic partnership for the long term.For a strategic deep dive, our signature Brand Health Check offering can provide high-level brand insights. Whether part of a larger long-term brand strategy or leveraged periodically to stay on track, these sessions pack a punch and can uncover powerful new opportunities.

Identity

Brands as personalities - if we are asking consumers to emotionally connect with our brand, then we must be authentic, likable, engaging, and provide a meaningful experience.

Your brand identity includes visual elements such as logos, typography, color, and graphic language (shapes, patterns, iconography) and harnesses the power of language developed in your brand platform to build, or reinforce, the reputation of your brand.

Digital

The digital umbrella is getting larger and larger - dare we call it a digital parachute these days?

A carefully considered digital marketing plan employs a wide variety of different tactics, strategies, and online tools to help businesses connect with their target audiences and attain its marketing and sales goals. From websites to social media, from app development, drip campaigns and video storytelling, a well crafted digital plan is an essential part of most companies modern toolkit.

Communications

The Oi team are storytellers, and great storytelling never gets old. Need to amplify your brand position, educate your stakeholders or engage people into thought and action?

We love creating impactful comms and nailing the best execution strategy for it to be heard. Our happy place is making an indelible imprint with messages that count. Building effective communication or advertising campaigns take time and planning. We’ll recommend the best media levers to pull - with purpose - that have the right fit for your brand.

While it’s usually about creating positive noise, there may be times when you need to mitigate issues - and we thrive on managing both.

Experiences

Brand experiences encompass live events that foster human connection and drive brand loyalty. Whether it's a business luncheon you want to turn into a memorable event or a world premiere of a surf film (we've done several of those) and everything in between - our love and focus is on creating unique events that ensure you stand up, and stand out - and have fun doing it! Oi!

Business, Brand & Culture (small business)

So. Who are you now and who do you really want to be?

Our mission is to delve deep and uncover the essence of your business, your brand and your people. It might be the wake-up call you’ve been feeling is way overdue and we want to uncover the good, the bad and the ugly to help you transition to the next phase of success and traction.Great yoghurt has a great culture and it’s the product of time, effort and a kick-ass recipe. Believe it or not, the same ingredients apply for a business. Nurturing culture is essential for sustainable growth and we are passionate about helping our clients on that journey. This offering is ideally geared to small sized businesses who understand the magical power of well thought-out brand strategy but may not have the budget to meet the price tag of bigger agencies. (But, ahem...you don’t need to :-)) We also play very happily in the arena of internal comms, finding innovative ways to share core values and brand truths with your team. From yawn-proof training materials to inspiring staff events, we can create meaningful engagement where you need it most.