Karen is a marketing communications expert with over 25 years of FMCG and service industry experience and a specialization in shopper marketing and retail communication strategy. She is a storyteller with a lifelong love of language and a knack for finding the right words to engage, motivate and inspire. She holds a Bachelor of Business in Marketing from the University of Technology, Sydney. As Brand Copy Director with Studio.Oi, she works in both a strategic and creative capacity to build powerful communication strategies with highly engaging copy execution. Her mission is always to develop brand language in the tone of voice that truly articulates the core values of her client and speaks authentically to their customer audience. Karen has a flair for all forms of copywriting, and her experience spans the full suite.
Her repertoire encompasses headlines and taglines, internal vision, mission and value comms, social posting, case studies and comprehensive website writing - all crafted to speak clearly, boldly and surprisingly. Oi clients include Morton Capital, Mutual Group, Avvir, Orion Consulting, Bears of Hope, Beards of Hope, Timbaworx Building, Sustainable Future, The Dr. Ida Rolf Institute, Vanguard Films, The Language Trail and Sport & The Spectrum.