Stream Protection Plan
TASK
Stream Protection Plan, a USA premium life insurance startup, engaged Studio Oi to steer their launch with strategy, brand identity, website, digital and content planning and creation.
WHO IS STREAM PROTECTION PLAN?
Stream Protection Plan is a premium life insurance provider offering a leveraged retirement product, modifying a strategy that was traditionally reserved for high-net-worth individuals and making it accessible and affordable for more people.
CHALLENGE
The client’s objective was to outshine the market’s dominant but dated monopoly and carve out a niche in an untapped segment, blending credibility with a progressive, accessible approach.
Entering a space dominated by an established player, Stream had a name, but little else. They lacked a clear brand identity, strategic messaging, and a cohesive online presence. While the founders brought deep industry experience, they needed guidance to articulate their unique value proposition and define a personality that would resonate with their target audience.
Insurance is a complex and often abstract service, making it difficult to distill into a compelling elevator pitch. The challenge was twofold: develop a brand that conveyed trust and credibility while standing out in a crowded, often conservative, industry. Stream needed to be bold, engaging, and accessible, without losing their premium edge.
With an industry conference circled in red on the calendar, the timeline was tight. Stream needed a fully realized brand presence — including a website, social media, promotional materials, and a standout presentation — all delivered within weeks. Yes, weeks.
SOLUTION
Studio Oi approached Stream’s launch with a startup mindset: lean, strategic, speedy, and impact-driven.
A lighter version of our strategic ‘Discovery’ framework helped define who they were, what they stood for, and how to position themselves. We worked closely with the founders to extract their vision and translate it into a brand that felt authoritative and dynamic.
Messaging was key. We distilled Stream’s complex offering into sharp, accessible language that pricked up the ears. Crafting a catchy tagline and a clear tone of voice, we ensured every touchpoint — from web copy to social media — was cut-through and consistent.
We positioned their identity to have a progressive, personable approach, leveraging the founders as the face of the company to build trust. Steering clear of overly formal insurance branding, we added confidence, personality, sass and a sense of fun, without losing professionalism.
Beyond branding, we acted as a hands-on operational partner, setting up social channels, building their LinkedIn presence, managing Google accounts, structuring workflow, and troubleshooting tech. We weren’t just strategists; we were the team that got Stream off the ground.
Though the original plan was a simple website, we went all in, delivering a polished, high-impact site that positioned them as serious contenders.
With the conference fast approaching, we delivered a full suite of assets, from a sharp presentation to standout display banners and promotional materials, all reinforcing a unified brand across every platform that turned heads on the day.
SERVICES
Startup ‘Discovery’ session
Brand and campaign strategy
Branding (copy & design)
Promotional material
Conference collateral
Video production
Copywriting and content writing
Social media strategy and content
Sponsor deck (strategy, design & copy)
Website creation (design & copy) and backend support
CLIENT VALUE
From an idea to a fully realized brand, our work positioned Stream as a challenger brand with authority and personality, ready to carve out its share of the premium life insurance sector.
Beyond the deliverables, our role went deeper. With a partnership approach, our hands-on team lifted them off the ground and helped shape the vision that set them up for success.